Which KPIs Matter in Paid Media Reporting?
The most useful PPC KPIs connect advertising spend to qualified leads, customers and commercial value rather than clicks alone. Learn which metrics matter for Google Ads, Meta Ads and Microsoft Ads, including cost per qualified lead, conversion rate, revenue, ROAS and lead-to-opportunity rate.
Lead Quality Metrics That Improve Paid Media
Lead quality metrics show whether paid media is generating enquiries with a genuine chance of becoming revenue. Learn how to measure qualification rate, cost per qualified lead, opportunity rate, sales outcomes and lead quality across Google Ads, Meta Ads and Microsoft Ads.