Frequently Asked Questions

Find answers to common questions about working with Invaro Media, including Google Ads, Meta Ads, Microsoft Ads, PPC pricing, reporting, tracking and campaign performance.

  • Invaro Media is a paid media agency that helps businesses turn customer intent into measurable growth. We manage PPC campaigns across Google Ads, Meta Ads and Microsoft Advertising, with a focus on strategy, tracking, lead quality, reporting and commercial performance.

  • PPC stands for pay-per-click. It is a form of digital advertising where businesses pay when someone clicks on their advert. Common PPC platforms include Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and other paid media networks.

  • We focus on Google Ads, Meta Ads and Microsoft Advertising.

    Google Ads is often used to capture high-intent search demand. Meta Ads, which includes Facebook and Instagram advertising, is often used for demand generation, retargeting, creative-led campaigns and lead generation. Microsoft Advertising can be valuable for search campaigns, especially in certain B2B, professional service and older demographic markets.

  • No. Google Ads is a core part of our service, but we also work with Meta Ads and Microsoft Ads. The right platform depends on your business model, budget, offer, customer journey and how people search for or discover your service.

    Some businesses should start with Google Ads. Others may need Meta Ads first. Many businesses benefit from a joined-up paid media strategy across multiple platforms.

  • Invaro Media is best suited to businesses that want to use paid media to generate measurable growth. This includes service businesses, lead generation businesses, ecommerce brands, professional services, local businesses and companies that want clearer accountability from their ad spend.

    We are especially useful for businesses that are already spending money on ads but are unsure whether the results are good enough.

  • Yes, as long as the budget and expectations are realistic. Small businesses can use PPC effectively, but they need focus. It is usually better to build a clear, high-intent strategy than to spread a small budget across too many campaigns, platforms or objectives.

    Before recommending activity, we look at the market, likely cost per click, tracking setup, landing pages and commercial goals.

Google Ads FAQs

  • Google Ads is Google’s advertising platform. It allows businesses to show ads across Google Search, YouTube, Display, Shopping, Discover, Gmail, Maps and other Google placements.

    For many businesses, the most valuable part of Google Ads is Search, because it lets you reach people when they are actively looking for a product or service. That makes it a strong channel for capturing existing customer intent.

  • Google Ads can be worth it when the account is set up properly and the business has a clear offer, reliable tracking, relevant landing pages and a realistic budget.

    It is especially useful when people are already searching for what you sell. However, Google Ads can waste money quickly if keywords are too broad, search terms are irrelevant, conversion tracking is wrong, or campaigns are optimising for low-quality leads instead of real business outcomes.

  • Google Ads may not convert for several reasons. Common issues include poor conversion tracking, weak keyword intent, irrelevant search terms, missing negative keywords, poor landing pages, unclear offers, budget being spread too thinly, or automated campaigns being used without enough control.

    The first step is to check whether the account is attracting the right traffic and tracking the right actions. Clicks alone do not mean a campaign is working. The important question is whether those clicks are turning into qualified leads, sales or revenue.

  • Some Google Ads campaigns can generate leads or sales quickly, especially when there is strong search demand and the account is set up well.

    However, reliable performance usually takes time. The first few weeks are often used to gather data, review search terms, test ad copy, check landing page performance and understand lead quality. A campaign should not be judged only by early clicks or impressions. It should be judged by whether it can generate meaningful results over time.

  • The right Google Ads budget depends on your industry, location, competition, cost per click, conversion rate, lead value and growth goals.

    A smaller budget can work if it is focused on high-intent searches. However, if the budget is too low for the market, the account may struggle to gather enough data to optimise properly. Before increasing spend, it is worth checking whether tracking, search terms, landing pages and lead quality are already working properly.

  • A Google Ads audit is a review of your account to identify what is working, what is wasting budget and what should be improved.

    A good audit should check conversion tracking, primary and secondary goals, search terms, negative keywords, keyword match types, campaign structure, bidding strategy, budgets, Performance Max, ad copy, landing pages, lead quality and reporting. The aim is not just to find problems, but to prioritise the fixes that will have the biggest commercial impact.

  • Performance Max is a Google Ads campaign type that uses automation to show ads across multiple Google channels from one campaign. This can include Search, YouTube, Display, Discover, Gmail, Maps and other Google inventory.

    Performance Max can be powerful when it has strong inputs, reliable conversion tracking, good creative, relevant landing pages and a clear commercial goal. However, it can also hide problems if it is optimising towards weak conversion actions, low-quality leads or existing brand demand.

  • Performance Max can be useful, but it should not be used blindly.

    For ecommerce businesses with a strong product feed and accurate purchase data, Performance Max can be a valuable part of the account. For lead generation businesses, it needs more careful management because the campaign should be judged by lead quality, not just lead volume.

    Before using Performance Max, make sure your conversion tracking is accurate, your landing pages are relevant, your creative assets are strong, and you know how you will measure real business value.

  • Google Ads is paid advertising. You pay to appear in sponsored positions across Google’s advertising network. SEO is organic search optimisation. It focuses on improving your website so it can appear naturally in Google’s unpaid search results.

    Google Ads can generate traffic quickly, but it requires ongoing ad spend. SEO usually takes longer, but it can build long-term visibility. Many businesses benefit from using both together: Google Ads captures immediate demand, while SEO builds organic authority over time.

  • Yes, Google Ads can work for small businesses, but the strategy needs to be focused.

    Small businesses often have limited budgets, so it is important to prioritise high-intent searches, clear locations, strong landing pages and accurate conversion tracking. Trying to advertise too many services, locations or campaign types at once can spread the budget too thinly.

    For small businesses, the goal should not be to get as many clicks as possible. The goal should be to get the right clicks from people most likely to become customers.

  • Not always. A homepage can work for branded searches, but it is often too general for non-brand Google Ads traffic.

    If someone searches for a specific service, they should usually land on a page about that exact service. The page should match the advert, explain the offer clearly, build trust and make the next step easy.

    A strong landing page can improve conversion rates and help turn paid traffic into real leads or sales.

  • Cost per click can be high when there is strong competition, high commercial value, limited search volume, poor Quality Score, weak ad relevance or very competitive keywords.

    A high cost per click is not always bad if the leads or sales are profitable. The bigger issue is whether you are paying for the right traffic. If expensive clicks are coming from high-intent searches and converting into valuable customers, they may be worth it. If expensive clicks are coming from irrelevant or low-quality searches, the account needs tightening.

  • Google Ads is working if it is generating meaningful business outcomes at a cost you can justify.

    That might mean qualified leads, booked calls, quote requests, sales, revenue or profitable customer acquisition. Clicks, impressions and conversions are useful metrics, but they do not tell the full story on their own.

    For lead generation, the most important question is whether the leads are becoming real opportunities or customers. For ecommerce, the key question is whether revenue and profit justify the spend.

  • You can manage Google Ads yourself if you have the time, knowledge and confidence to handle tracking, keywords, bidding, search terms, landing pages and optimisation.

    However, Google Ads can become expensive when mistakes go unnoticed. An agency can help if you need clearer strategy, better tracking, stronger campaign structure, improved reporting and more experienced decision-making.

    The right choice depends on your budget, account complexity and how important paid media is to your growth.

Meta Ads FAQs

  • Meta Ads are adverts that run across Meta platforms, including Facebook, Instagram, Messenger and Meta’s wider advertising placements.

    They can be used for lead generation, ecommerce sales, retargeting, awareness, traffic, engagement and demand generation. Unlike Google Search Ads, Meta Ads usually reach people while they are scrolling, watching or browsing rather than actively searching for a service.

  • Yes, Meta Ads can be effective for lead generation, but the quality of the leads depends on the strategy.

    Meta can often generate a higher volume of leads at a lower cost than Google Ads, but those leads may need more qualification and follow-up. This is because people on Facebook or Instagram are not always actively searching for your service when they see the advert.

    For Meta lead generation to work well, you need strong creative, a clear offer, good targeting, sensible qualification questions and fast follow-up.

  • Facebook Ads is often used as a general term, but Meta Ads is more accurate.

    Meta Ads can run across Facebook, Instagram, Messenger and other Meta placements. A campaign may appear across multiple placements depending on the setup, objective, creative and delivery strategy.

    So when people say Facebook Ads, they are often talking about the wider Meta advertising platform.

  • Google Ads is usually stronger when people are already searching for your product or service. It is a demand-capture channel.

    Meta Ads is usually stronger when you need to create demand, build awareness, retarget website visitors or explain an offer visually. It is a discovery and demand-generation channel.

    For many businesses, the best strategy is to use both. Google Ads captures existing intent, while Meta Ads can build familiarity, support retargeting and influence users before they search.

  • Poor-quality Meta leads usually happen when the campaign is too focused on volume and not enough on qualification.

    Common causes include weak creative, a broad offer, forms that are too easy to complete, poor targeting, unclear messaging, low-friction lead forms, or a lack of follow-up after the lead is submitted.

    To improve Meta lead quality, you may need stronger copy, better creative, clearer qualification questions, more specific targeting, a better landing page, and a process for feeding lead quality data back into campaign decisions.

  • Meta Ads can often generate cheaper clicks and lower-cost leads than Google Ads, but cheaper does not always mean better.

    Google Ads leads may cost more because users often have stronger intent. Meta leads may cost less because users are earlier in the buying journey. The important metric is not just cost per lead. It is cost per qualified lead, cost per sale and return on ad spend.

    A £20 Meta lead is not better than an £80 Google Ads lead if the Meta lead never becomes a customer.

  • A good cost per lead depends on your industry, offer, audience, sales process and the value of a customer.

    Some businesses can profitably generate leads at a low cost. Others may be comfortable paying more if the leads are qualified and the customer value is high.

    The key is to measure what happens after the lead. If a campaign generates cheap leads but they do not convert into customers, the cost per lead is misleading.

  • Both can work.

    Instant forms keep the user inside Facebook or Instagram, which can reduce friction and increase lead volume. However, because they are easy to complete, they can sometimes produce lower-quality leads.

    Landing pages usually add more friction, but they also give you more space to explain the offer, build trust, qualify users and track behaviour. For higher-value services, a landing page can often produce better-quality enquiries.

    The right choice depends on your offer, sales process and lead quality requirements.

  • To improve Meta Ads lead quality, focus on attracting the right people rather than the most people.

    You can improve lead quality by making the offer more specific, using stronger creative, adding qualification questions, making the form slightly more intentional, using landing pages where appropriate, excluding poor-fit audiences, and reviewing sales feedback.

    Fast follow-up is also important. Meta leads can go cold quickly, especially if the user was not actively searching when they submitted their details.

  • Yes, Meta Ads can work for B2B businesses, but the strategy needs to be realistic.

    Meta is not always the best platform for immediate high-intent B2B enquiries, but it can be useful for awareness, retargeting, lead magnets, webinars, founder-led content, case studies and nurturing potential buyers before they search.

    For B2B, Meta Ads usually work better when the offer is clear and the campaign is built around education, trust and repeated exposure.

  • You do not always need video, but strong video creative can make a big difference.

    Meta is a creative-led platform. Users are scrolling quickly, so your ad needs to earn attention. Video can help explain the offer, build trust and show personality, especially for service businesses.

    That said, static images, carousels and simple graphics can also work if the message is clear and relevant. The important thing is to test creative properly rather than relying on one format.

  • You should give Meta Ads enough time to gather data, test creative and understand lead quality.

    Early results can be useful, but they do not always tell the full story. A campaign may generate cheap leads quickly, but you still need to know whether those leads become real opportunities or customers.

    For most lead generation campaigns, the first few weeks should be treated as a learning and testing period. The campaign should be judged on both platform data and sales feedback.

  • Yes, retargeting is one of the strongest uses of Meta Ads.

    Meta can help you stay visible to people who have visited your website, engaged with your content, watched videos or interacted with previous ads. This is useful because many users do not enquire the first time they see your business.

    Retargeting can support Google Ads, SEO and other marketing channels by keeping your brand visible while users compare options.

  • Small businesses can use Meta Ads effectively, but the campaign needs a clear objective and a strong offer.

    A small budget should not be spread across too many audiences, creatives or campaign goals. It is better to focus on a simple strategy: a clear audience, a strong message, a relevant offer and a proper follow-up process.

    For small businesses, Meta Ads can be useful for local awareness, lead generation, retargeting and promoting specific offers.

Microsoft Ads FAQs

  • Microsoft Advertising is Microsoft’s paid advertising platform. It allows businesses to show ads across Bing, Microsoft Edge, Outlook, MSN and Microsoft’s wider search and audience network.

    It works in a similar way to Google Ads, especially for search campaigns. Businesses can bid on keywords, show ads when people search, and pay when someone clicks.

  • Microsoft Advertising used to be known as Bing Ads. Many people still call it Bing Ads, but the platform is now called Microsoft Advertising.

    The name changed because ads can appear across more than just Bing. They can also show across Microsoft’s wider network, including partner sites and placements.

  • Microsoft Ads can be worth using, especially if your audience uses Bing or Microsoft products.

    It is often overlooked because Google has the larger search market share, but Microsoft Ads can still generate valuable leads and sales. In some industries, competition may be lower than Google Ads, which can create opportunities for efficient performance.

    It can be particularly useful for B2B, finance, insurance, professional services, software, education and audiences that are more likely to use desktop search.

  • In many cases, yes, but usually after Google Ads has a clear structure and reliable tracking.

    Microsoft Ads can be a useful additional search channel because it lets you reach people who may not be using Google. If your Google Ads campaigns are working well, Microsoft Ads can sometimes help you capture extra demand at a lower cost.

    However, it should not just be copied over without review. Budgets, keywords, match types, locations, conversion tracking and performance should still be managed properly.

  • Microsoft Ads can sometimes have lower cost per click than Google Ads because there may be less competition in certain markets.

    However, cheaper clicks do not automatically mean better results. The important question is whether those clicks turn into qualified leads, sales or revenue.

    If Microsoft Ads brings in lower-cost traffic but poor-quality enquiries, it may not be better. If it brings in relevant searches at a lower cost, it can be a strong addition to your PPC strategy.

  • Microsoft Ads can be a good fit for businesses that rely on search intent and want to reach users outside Google.

    It may work well for:

    Professional services
    B2B businesses
    Insurance providers
    Finance companies
    Education providers
    Software and SaaS businesses
    Local service businesses
    High-value lead generation campaigns
    Businesses targeting older or desktop-heavy audiences

    The best way to judge suitability is to look at search demand, competition, expected cost per click and lead quality.

  • Yes, Microsoft Ads can generate good leads when the campaign is built around the right search intent.

    Like Google Ads, lead quality depends on keyword targeting, search terms, negative keywords, landing pages, conversion tracking and follow-up. The platform can bring in valuable enquiries, but only if the campaign is structured properly.

    It should be measured by qualified leads and business outcomes, not just clicks or form submissions.

  • Yes, Microsoft Advertising allows advertisers to import campaigns from Google Ads.

    This can be useful, but it should not be treated as a complete strategy. Imported campaigns still need to be reviewed carefully. Settings, budgets, tracking, audience behaviour and performance may differ between platforms.

    A campaign that works well in Google Ads may still need adjustments before it performs well in Microsoft Ads.

  • Yes, Microsoft Ads should have proper conversion tracking in place.

    This usually involves setting up Microsoft’s tracking tag so the platform can measure conversions, optimise campaigns and report performance. Without accurate tracking, it is difficult to know whether Microsoft Ads is generating valuable outcomes.

    If you are running Google Ads, Meta Ads and Microsoft Ads together, reporting should also show how each platform contributes to leads, sales or revenue.

  • Microsoft Ads can be useful for small businesses, especially if there is relevant search demand and competition is manageable.

    It may be a good way to capture additional search traffic beyond Google. However, small businesses should avoid spreading budget too thinly. If the monthly PPC budget is limited, it may be better to focus on one platform first and expand once performance is clearer.

  • Microsoft Ads usually works best as an additional demand-capture channel alongside Google Ads.

    Google Ads may capture the largest share of search demand, while Microsoft Ads can help reach users who search through Bing and Microsoft’s wider network. Meta Ads can then support awareness, retargeting and demand generation.

    A good PPC strategy gives each platform a clear role rather than treating them all the same.

Pricing and Contracts FAQs

  • PPC management costs depend on the size of the account, number of platforms, campaign complexity, monthly ad spend, tracking requirements and level of strategic support needed.

    A simple Google Ads account will usually cost less to manage than a multi-platform strategy across Google Ads, Meta Ads and Microsoft Ads. The right fee should reflect the work required to manage the account properly, not just the amount of ad spend.

  • No, ad spend is usually separate from the management fee.

    Ad spend is the money paid directly to the advertising platform, such as Google, Meta or Microsoft. The management fee covers the strategy, setup, optimisation, reporting and account management work carried out by the agency.

  • This depends on the service agreement, but PPC should usually be given enough time to gather data, test properly and optimise.

    Very short timeframes can lead to poor decision-making because campaigns may not have enough data to show what is working. The important thing is that expectations, responsibilities, review points and notice periods are clear from the start.

  • Yes, you should own your ad account wherever possible.

    Your business should retain access to your Google Ads, Meta Ads and Microsoft Ads accounts. Agency support should not mean losing control of your data, campaign history or advertising assets.

  • Yes. In many cases, reviewing an existing account is the best place to start.

    An existing account can show where budget has been spent, which campaigns have worked, where tracking may be unreliable, and where performance is being lost. Sometimes the account only needs refinement. Other times, it may need a more significant rebuild.

  • A setup fee may apply if a new account, campaign structure, tracking setup or reporting framework needs to be built.

    Setup work can include campaign planning, keyword research, account structure, conversion tracking, audience setup, creative direction, reporting templates and launch checks. The exact requirement depends on the current state of the account.

  • This depends on the agreement, but it is usually possible to pause or review activity if business priorities change.

    However, it is worth remembering that PPC accounts often need ongoing management to maintain performance. Search behaviour, competition, costs and platform features change over time, so long periods without management can affect results.

  • A minimum ad spend may be recommended because PPC needs enough budget to gather useful data and generate meaningful results.

    If the budget is too low for the market, campaigns may not receive enough clicks or conversions to optimise properly. In some cases, it is better to wait until there is enough budget to run PPC properly rather than spend too little and get unclear results.

Tracking and Reporting FAQs

  • Conversion tracking tells the advertising platforms what success looks like.

    Without accurate tracking, campaigns may optimise towards the wrong actions or report misleading results. For example, if a button click is counted as a lead, the account may look like it is performing even when no real enquiry has happened.

    Good conversion tracking helps show which campaigns, keywords, ads and platforms are generating meaningful outcomes. For lead generation, it is especially important to track quality, not just volume.

  • A useful PPC report should include more than clicks, impressions and spend.

    It should show what the budget generated, which campaigns performed best, where money may have been wasted, what changed during the month, what was learned, and what actions are planned next.

    For lead generation, a good report should also include lead quality where possible. For ecommerce, it should include revenue, return on ad spend and product or category performance.

    The report should help you make better business decisions, not just show platform activity.

  • Lead quality is measured by looking at what happens after someone becomes a lead.

    That may include whether the lead was contactable, relevant, inside your service area, qualified, booked into a call, received a quote, became an opportunity or turned into a customer.

    The more clearly you can connect ad campaigns to real sales outcomes, the easier it becomes to understand which platforms, campaigns and keywords are genuinely valuable.

  • A CRM is not always essential, but it is very useful for lead generation businesses.

    A CRM helps track what happens after a lead is submitted. It can show whether leads became qualified opportunities, sales, repeat customers or poor-fit enquiries.

    Without CRM data or lead quality feedback, it is harder to know whether campaigns are generating good leads or just cheap leads.

  • Offline conversion tracking is a way of sending lead or sales information back into the advertising platform after the initial enquiry.

    For example, someone may submit a form through Google Ads. Later, your sales team may qualify that lead, book a consultation or close a sale. Offline conversion tracking can help connect those later outcomes back to the original advert or keyword.

    This gives the platform better data and helps campaigns optimise towards leads that are more likely to become real customers.

  • Google Ads data and website enquiry data may not always match exactly because they are measured in different ways.

    Differences can happen because of attribution windows, cookie consent, duplicate conversions, phone call tracking, analytics settings, form tracking, cross-device behaviour or delays in reporting.

    Small differences are normal. Large differences should be investigated, especially if Google Ads reports more leads than the business can actually find.

  • Yes, call tracking can be very useful, especially for service businesses.

    Many users prefer to call rather than submit a form. If calls are not tracked, PPC performance may be underreported. However, it is important to measure call quality, not just call volume.

    A short accidental call is not the same as a qualified enquiry. Where possible, calls should be reviewed by duration, source, campaign and commercial value.

  • A good PPC dashboard should make performance easy to understand.

    It should show spend, conversions, cost per conversion, conversion value where relevant, campaign performance, lead quality, wasted spend, channel performance and key actions.

    The dashboard should not be cluttered with vanity metrics. It should focus on the numbers that help the business understand whether paid media is creating meaningful growth.

  • PPC performance should be monitored regularly, but not every decision should be made too quickly.

    Accounts should usually be checked throughout the month for spend, tracking issues, disapprovals, search terms, pacing and major performance changes. Deeper performance reviews are usually better weekly, monthly and quarterly, depending on spend and account complexity.

    The goal is to balance responsiveness with enough data to make sensible decisions.

Results and Expectations FAQs

  • No responsible PPC agency should guarantee specific results.

    PPC performance depends on many factors, including competition, budget, tracking, landing pages, offer strength, creative, sales process, market demand and customer behaviour.

    What a good agency can do is build a clear strategy, manage budget carefully, improve measurement, test properly, reduce wasted spend and report honestly on what is working.

  • Some campaigns can generate leads or sales quickly, especially when there is strong search demand and the account is set up well.

    However, reliable performance usually takes time. The first month often focuses on setup, tracking, data gathering, search term review, creative testing and early optimisation.

    A campaign should not be judged only by the first few days. It should be judged by whether it can generate meaningful leads, sales or revenue over a realistic period.

  • If campaigns do not perform as expected, the next step is diagnosis.

    The issue could be traffic quality, conversion tracking, landing pages, lead quality, offer strength, budget, competition or sales follow-up. A good PPC process should identify what is limiting performance and what needs to change.

    The answer should not automatically be to spend more. Sometimes the right move is to fix the tracking, tighten the targeting, improve the landing page or change the offer before increasing budget.

  • PPC results can change because of competition, seasonality, search demand, budget changes, algorithm learning, creative fatigue, landing page changes, tracking issues or wider market conditions.

    A poor day or week does not always mean the strategy is wrong. However, consistent underperformance should be investigated properly.

    Good PPC management looks for patterns, not panic changes. The aim is to understand whether performance movement is normal variation or a sign that something needs fixing.

  • PPC is profitable when the value generated from leads, sales or customers is greater than the cost of advertising and management.

    For ecommerce, this may involve looking at revenue, margin, return on ad spend and repeat purchase value. For lead generation, it usually means looking beyond cost per lead and understanding how many leads become qualified opportunities or customers.

    The most useful question is not simply “how many leads did we get?” It is “how many of those leads were worth paying for?”

  • You should only increase PPC budget when the account is ready to scale.

    Before increasing spend, check whether conversion tracking is reliable, search terms are relevant, landing pages are converting, lead quality is strong and the campaign has room to grow.

    If those foundations are in place, increasing budget can help capture more demand. If they are not, more spend may simply create more waste.

  • Cost per lead can increase for several reasons, including higher competition, reduced conversion rate, weaker lead quality, landing page issues, budget changes, seasonality, broader targeting or changes in bidding strategy.

    It is important to look at the full picture. A higher cost per lead is not always bad if the leads are more qualified and more likely to become customers.

    The key is to understand whether you are paying more for better opportunities or simply paying more for the same or worse results.

Working with Invaro Media

  • The best starting point is to review your current paid media situation.

    This may include your existing Google Ads, Meta Ads or Microsoft Ads accounts, current spend, campaign goals, tracking setup, website, landing pages and reporting.

    From there, we can identify whether you need an account audit, a new strategy, campaign rebuilds, tracking improvements or ongoing PPC management.

  • Yes. Reviewing an existing PPC account is often the best place to start.

    An account review can show where budget has been spent, which campaigns are working, where performance is unclear, and what needs to be fixed before increasing investment.

    This is especially useful if you are unsure whether your current campaigns, agency or reporting setup are giving you the full picture.

  • Both options are possible.

    Sometimes an existing account has good foundations and only needs refinement. Other times, the campaign structure, tracking, bidding strategy, landing pages or reporting may need a more significant rebuild.

    The right approach depends on what the account review shows. The goal is not to rebuild for the sake of it, but to create a structure that gives better control, clearer reporting and stronger commercial performance.

  • Yes. Invaro Media works across Google Ads, Meta Ads and Microsoft Advertising.

    Each platform should have a clear role. Google Ads is often used to capture high-intent search demand. Meta Ads can support demand generation, retargeting and creative-led lead generation. Microsoft Ads can help capture additional search demand across Bing and Microsoft’s wider network.

    A strong paid media strategy does not treat every platform the same. It uses each channel where it can contribute to measurable growth.

  • Yes. If you are unsure whether your current PPC agency is using your budget effectively, we can review the account and identify where performance is being won, lost or hidden.

    This can include checking reporting quality, conversion tracking, search terms, negative keywords, campaign structure, Performance Max, landing pages, lead quality and budget allocation.

    The aim is to give you a clearer view of what is happening, not just another opinion

  • Yes. Lead quality is one of the most important parts of PPC performance.

    Improving lead quality may involve tightening search intent, improving negative keywords, changing ad copy, refining targeting, adjusting forms, improving landing pages, reviewing conversion actions and feeding qualified lead data back into campaign decisions.

    The goal is not just to generate more leads. The goal is to generate better leads that are more likely to become real opportunities or customers.

  • Yes. PPC performance is heavily affected by the page users land on after clicking an advert.

    If a landing page is unclear, too generic, slow, weak on mobile or missing trust signals, campaigns may struggle even when the targeting is good.

    We can review landing pages as part of the PPC process and recommend improvements to message match, structure, calls to action, forms, trust signals and conversion rate.

  • Invaro Media focuses on paid media that is measured against business outcomes, not vanity metrics.

    The aim is to help businesses understand where their budget is going, reduce wasted spend, improve lead quality and turn customer intent into measurable growth.

    We work across Google Ads, Meta Ads and Microsoft Ads with a practical, performance-led approach built around strategy, tracking, optimisation and clear reporting.