Find out where your paid media is wasting budget
A focused PPC audit for businesses running Google Ads, Meta Ads or Microsoft Ads. Invaro Media reviews your campaigns, tracking, landing pages and reporting to identify what is working, what is being missed and where performance can improve.
What the PPC audit covers
Campaign structure
We review how your campaigns, ad groups, keywords, audiences and budgets are organised to identify where the account is too broad, too fragmented or difficult to optimise.
Budget waste
We identify where spend may be leaking through poor targeting, weak search terms, low-quality traffic, duplicated campaigns or underperforming activity.
Conversion tracking
We check whether leads, calls, forms, purchases or other key actions are being tracked properly, so performance decisions are based on reliable data.
Landing page journey
We review the journey after the click, including message match, calls to action, form friction, trust signals and whether the page supports conversion.
Search terms and targeting
We look at the queries, audiences and targeting settings driving traffic to understand whether your budget is reaching the right people.
Reporting clarity
We assess whether reporting is showing the numbers that actually matter, including lead quality, cost per lead, conversion rate and where growth is coming from
What you get from the audit
The audit is designed to give you a clear view of where your paid media stands today and what should happen next. Instead of vague recommendations, you get a practical breakdown of the issues, opportunities and priorities that can improve performance across your campaigns, tracking and customer journey.
Written audit summary
You receive a clear summary of the key findings from your Google Ads, Meta Ads or Microsoft Ads activity. This includes what is currently working, where performance is being limited, and which areas need attention first.
Campaign improvement opportunities
You get practical recommendations for improving campaign structure, keyword control, audience targeting, ad copy, creative testing, budget allocation and platform mix.
Walkthrough call
The audit includes a walkthrough call to explain the findings, answer questions and help you understand what the numbers mean commercially, not just technically.
Wasted spend review
The audit highlights where budget may be leaking through poor targeting, irrelevant search terms, weak campaign structure, duplicated activity, low-quality traffic or underperforming campaigns.
Landing page and conversion feedback
The audit looks beyond the ad account and reviews the journey after the click. This includes the clarity of your offer, calls to action, form friction, trust signals and whether the landing page supports lead generation or sales.
Tracking and measurement recommendations
We review whether the right conversions are being tracked and whether the data is reliable enough to make decisions from. This can include leads, calls, forms, purchases, key website actions and reporting setup.
Priority action plan
You receive a clear list of recommended next steps, grouped by what should be fixed first, what can be improved next, and what longer-term opportunities could support growth.
Ready to see where your paid media could perform better?
If your campaigns are getting clicks but not enough quality leads, spending budget without clear reporting, or you are unsure whether Google Ads, Meta Ads or Microsoft Ads are being used properly, a PPC audit gives you a clear starting point. Invaro Media will review the structure, tracking, targeting and customer journey behind your campaigns, then show you where budget is being wasted, where performance can improve and what should be prioritised next.
The aim is simple: give you a clearer view of what is working, what is holding growth back and how your paid media can become more measurable, accountable and commercially useful.