Paid Media Strategy: How to Build a Plan That Generates Better Leads
A practical guide to building a paid media strategy, covering business goals, customer intent, Google Ads, Meta Ads, Microsoft Ads, campaign structure, budgets, landing pages, creative, conversion tracking, lead quality, reporting and PPC audits.
Google Ads for Small Business Lead Generation: How to Get Better Leads Without Wasting Budget
Google Ads can be a powerful lead generation channel for small businesses, but only when campaigns are built around search intent, accurate tracking, strong landing pages and lead quality. This guide explains how to get better leads without wasting budget.
Is Your PPC Agency Wasting Your Budget? 11 Warning Signs
Worried your PPC agency is wasting your budget? This guide explains the key warning signs of poor PPC management, from weak reporting and bad conversion tracking to poor lead quality, limited search term analysis and over-reliance on automation. Learn what good Google Ads management should look like and when it may be time to request a PPC audit.