PPC Audit Services That Find Wasted Spend
PPC audit services should go beyond checking campaign settings. A useful audit reviews conversion tracking, campaign structure, bidding, search terms, audiences, creative, landing pages and lead quality to identify what is wasting budget and what should be prioritised next.
PPC Audit Frequency: How Often Should You Review?
How often should you audit a PPC account? For many businesses, a full PPC audit every six to 12 months is appropriate, but higher spend, tracking problems, declining lead quality or major account changes can justify more frequent reviews. Learn how to set the right PPC audit frequency for your business.