Which KPIs Matter in Paid Media Reporting?
The most useful PPC KPIs connect advertising spend to qualified leads, customers and commercial value rather than clicks alone. Learn which metrics matter for Google Ads, Meta Ads and Microsoft Ads, including cost per qualified lead, conversion rate, revenue, ROAS and lead-to-opportunity rate.
Is PPC Profitable? Measure the Right Outcomes
PPC can generate clicks and conversions without necessarily generating profit. Learn how to assess PPC profitability using customer acquisition cost, gross profit, qualified leads, lifetime value, conversion tracking and sales outcomes across Google Ads, Meta Ads and Microsoft Ads.