How Google Ads agencies should be assessed
The best Google Ads agencies should do more than increase clicks and conversions. Learn how to assess agencies based on conversion tracking, lead quality, wasted spend, account structure, reporting, ownership and the commercial results that matter to your business.
How Performance Marketing Agencies Create Value
Performance marketing agencies should do more than generate clicks, impressions and platform conversions. Learn how strong agencies connect Google Ads, Meta Ads and Microsoft Ads activity to qualified leads, revenue, better tracking and commercially useful optimisation.