PPC Audit Frequency: How Often Should You Review?
How often should you audit a PPC account? For many businesses, a full PPC audit every six to 12 months is appropriate, but higher spend, tracking problems, declining lead quality or major account changes can justify more frequent reviews. Learn how to set the right PPC audit frequency for your business.
What a Google Ads Account Audit Should Find
A Google Ads account audit identifies where budget is being wasted, where tracking is distorting performance and which campaigns are producing commercially valuable opportunities. Learn how to review conversions, campaign structure, search terms, bidding, targeting and landing pages before deciding what to optimise next.