PPC for Letting Agents: How to Generate Better Landlord Leads
PPC can help letting agents generate landlord leads, but the quality of those leads depends on the campaign structure, targeting, landing page and tracking setup. The goal is not just to get more enquiries. The goal is to attract landlords who are actively looking for lettings support, property management or advice on how to get better results from their rental property.
For letting agents, landlord lead generation is different from general estate agency advertising. A landlord may be looking for a fully managed service, help finding tenants, rental valuation advice, compliance support or a better agency after a poor experience elsewhere. Each of these needs a different message.
This is where many letting agent PPC campaigns lose performance. They use broad keywords, generic ad copy and standard contact pages, then judge success by cost per lead alone. That can produce enquiries, but it does not always produce landlords who are ready to speak, instruct or move their property management.
A stronger approach is to build PPC campaigns around landlord intent. Google Ads can capture landlords already searching for letting agents, property management companies, rental valuations and landlord services. Meta Ads can support this by reaching landlords earlier with useful local content, retargeting and trust-building messages.
When PPC is set up properly, letting agents can generate more relevant landlord enquiries, improve lead quality and understand which campaigns are contributing to real instructions.
Quick Answer: Does PPC Work for Letting Agents?
Yes, PPC can work well for letting agents when campaigns are focused on landlord intent rather than general traffic. The strongest campaigns target property owners who are actively searching for letting agents, property management, rental valuations, tenant-find services or landlord support in a specific area.
Google Ads is usually the strongest PPC channel for capturing active landlord demand because it reaches people at the point they are searching. Meta Ads can also support landlord lead generation by building awareness, retargeting website visitors and promoting useful content to property owners before they actively search.
The key is lead quality. Letting agents should not judge PPC only by cost per lead. A campaign is only valuable if it generates landlords who are contactable, relevant, in the right location and likely to need lettings or property management support.
A strong PPC strategy for letting agents should include specific landlord-focused campaigns, dedicated landing pages, clear tracking and a follow-up process that shows which enquiries become real landlord conversations and instructions.
Why landlord leads matter for letting agents
Landlord leads matter because they can create long-term value.
A seller lead may create a sales instruction. A buyer lead may create a viewing opportunity. But a landlord lead can become recurring revenue if the property moves into full management. Even tenant find instructions can be commercially valuable, especially if the landlord later needs rent collection, compliance support or ongoing management.
For letting agents, landlord acquisition is one of the clearest growth levers.
More landlords can mean more available properties, more managed stock, stronger rental market presence and more predictable revenue. This is especially important in competitive local lettings markets where agents are not only competing for tenants, but for landlords who have choices.
A landlord choosing a letting agent is making a trust decision.
They want to know whether the agent can find suitable tenants, achieve a strong rental value, reduce void periods, handle compliance, manage maintenance, communicate properly and protect the property as an investment.
That means PPC campaigns cannot rely on vague messages such as “contact us today” or “local letting agents”.
They need to speak directly to landlord priorities.
A strong landlord lead generation campaign should help the landlord understand why the agent is credible, what problem the agency solves and what the next step should be.
The Main PPC Campaigns Letting Agents Should Run
Letting agents should avoid using one generic PPC campaign for every type of landlord enquiry. Different landlords search with different needs, so the campaign should match the intent behind the search.
A rental valuation campaign should target landlords who want to understand what their property could achieve in the current market. These users may be considering whether to let, switch agent or review their rental income. The message should focus on local rental demand, accurate valuations and expert lettings advice.
A property management campaign should target landlords looking for a managed service. These landlords may need help with tenant communication, rent collection, maintenance, compliance, inspections and reducing day-to-day involvement. The campaign should explain why the agency is a reliable property management partner.
A tenant-find campaign should target landlords who want help finding suitable tenants but may not need full management. These campaigns should focus on tenant quality, marketing reach, referencing, speed to let and reducing void periods.
A switch-agent campaign should target landlords who may be unhappy with their current letting agent. The message should focus on better communication, stronger tenant management, improved service, local expertise and a smoother transfer process.
A compliance-led campaign can also work well for landlords who are worried about changing regulations, certificates, deposit protection, licensing or legal responsibilities. These campaigns can position the letting agent as a trusted adviser, not just a service provider.
The strongest letting agent PPC strategy usually separates these campaigns so each one has its own keywords, ad copy, landing page and conversion goal. This makes it easier to improve lead quality and understand which landlord enquiries are most valuable.
Why tenant enquiries are not the same as landlord leads
Tenant enquiries and landlord leads are very different.
A tenant is looking for somewhere to live. A landlord is looking for someone to help manage, let or protect an asset.
Those two audiences search differently, respond to different messaging and need different landing pages.
A tenant might search for “flats to rent near me”, “one bedroom flat in Manchester” or “houses to rent in Bristol”. A landlord might search for “letting agent near me”, “property management company”, “rent my property”, “find a tenant for my flat” or “rental valuation”.
If a letting agent’s PPC campaign mixes tenant and landlord intent together, the data becomes hard to read.
The campaign may produce enquiries, but the wrong type of enquiries. It may look active but not support landlord growth. It may increase calls to the branch without creating managed property opportunities.
This is one of the biggest issues in letting agent advertising.
A campaign built for landlord acquisition should not be judged by tenant volume.
It should be judged by landlord quality.
That means separating landlord campaigns from tenant campaigns, using landlord-focused keywords, writing landlord-specific ad copy, sending clicks to landlord-focused landing pages and tracking outcomes such as rental valuation requests, property management enquiries, tenant find enquiries and managed properties won.
Can PPC generate landlord leads?
Yes, PPC can generate landlord leads for letting agents when campaigns are built around landlord intent, local relevance and lead quality.
The key is to understand that landlords are not always actively searching at the same time.
Some landlords are in-market and need help now. They may be searching on Google for a letting agent, property management company, rental valuation, tenant find service or help letting a property.
Others may not be actively searching yet, but they are still potential prospects. They may be frustrated with their current agent, worried about void periods, unsure if their rent is still competitive, concerned about compliance, or thinking about turning a property into a rental.
Google Ads and Meta Ads can play different roles in reaching those landlords.
Google Ads is strongest when the landlord is already searching. It captures active demand.
Meta Ads is stronger for building awareness, creating demand, retargeting website visitors and reaching landlords with problem-led or proof-led content before they search.
A strong PPC strategy for letting agents can use both.
Google Ads can target the landlord who is actively looking for help. Meta Ads can stay visible to local property owners, educate landlords and bring warm prospects back to the website.
The best results usually come when campaigns are connected to focused landing pages and proper lead tracking.
Google Ads for letting agents
Google Ads can be valuable for letting agents because it reaches people while they are searching.
For landlord lead generation, the campaign should be built around searches that suggest the person owns a property or needs support letting one.
Useful intent might include searches around letting agents, property management, rental valuations, tenant find, rent my property, landlord services, guaranteed rent, switch letting agent or local property management companies.
However, Google Ads for letting agents needs careful control.
The lettings market contains many tenant-heavy searches. If a campaign targets broad lettings terms without enough structure, it may attract people looking for properties to rent rather than landlords looking for an agent.
For example, “letting agents near me” could be searched by a landlord, but it could also be searched by a tenant looking for a branch. “Property to rent” is usually tenant intent. “Property management company” is more likely to be landlord or investor intent.
This is why the campaign structure should separate landlord campaigns from tenant activity.
A landlord-focused Google Ads campaign should use relevant keywords, local targeting, landlord-focused ad copy and a dedicated landing page. It should also use negative keywords to reduce searches linked to tenants, jobs, careers, property listings and areas the agency does not serve.
The aim is not to pay for every lettings-related search.
The aim is to pay for searches that are more likely to become landlord conversations.
Google Ads Keywords Letting Agents Should Target
For letting agents, Google Ads works best when keyword targeting is built around landlord intent. The strongest keywords are usually the ones that show someone is actively looking for lettings support, property management or rental advice.
High-intent landlord keywords can include searches such as letting agents near me, property management company, rental valuation, landlord services, tenant-find service, fully managed letting service and letting agent for landlords.
Location keywords are also important. A landlord searching for property management in a specific town, city or area is usually showing stronger commercial intent than someone making a broad informational search. Letting agents should build campaigns around the locations they actually serve, rather than targeting too widely.
Rental valuation keywords can be valuable because they often capture landlords who are reviewing their property’s income potential. These campaigns should not just offer a generic valuation. They should explain why local rental knowledge, tenant demand and market conditions matter.
Property management keywords can also be strong because they often show a landlord is looking for ongoing support rather than a one-off enquiry. These searches may include terms around managed lettings, rent collection, tenant management, property inspections and landlord compliance.
Letting agents should also use negative keywords carefully. Searches from tenants, job seekers, students, competitors or people looking for free templates may waste budget if they are not excluded. A strong PPC account should regularly review the search terms report to identify irrelevant searches and improve traffic quality.
The aim is not to target every possible lettings keyword. The aim is to focus budget on searches that are most likely to come from landlords with a real need.
Searches letting agents should avoid
Letting agents can waste budget when ads show for searches that do not match landlord acquisition.
Common poor-fit search themes may include rental property searches from tenants, jobs, careers, salary, courses, apprenticeships, free templates, tenant rights, council housing, complaints, deposit disputes, student accommodation if not relevant, rooms to rent, spare room searches, commercial property if not relevant, and locations outside the agency’s area.
Some of these searches may still be useful for certain agencies in specific campaigns.
For example, a student lettings specialist may want student-related traffic. A commercial property management agency may want commercial searches. A recruitment campaign may want job-related searches.
But for a landlord lead generation campaign, these are usually not the right searches.
The search terms report is essential here.
It shows what people actually searched before clicking. This helps the agency understand whether the campaign is attracting landlords or spending money on tenants, job seekers and unrelated searches.
Negative keywords should be added regularly.
For example, if the campaign is attracting “letting agent jobs”, “houses to rent”, “tenant rights” or “property management course”, those themes may need to be excluded.
This is one of the quickest ways to improve PPC efficiency for letting agents.
Meta Ads for letting agents
Meta Ads can work well for letting agents because landlord marketing is often about timing, trust and education.
A landlord may not search for a new letting agent every day. They may only take action when something changes. A tenant may be leaving. A property may be empty. A current agent may be underperforming. Maintenance issues may be taking too much time. New compliance requirements may create uncertainty. The landlord may want to check whether the property is achieving the right rent.
Meta Ads can reach landlords before they actively search.
This makes Meta useful for demand creation.
A letting agent can use Facebook and Instagram to promote rental valuation messages, landlord guides, property management services, switching-agent campaigns, compliance support, local rental market updates, testimonials, case studies and managed property benefits.
The creative should be specific.
A generic “we manage properties” ad may not be enough. A stronger ad might focus on reducing void periods, finding better tenants, checking rental value, switching from an underperforming agent or making property management less stressful.
Meta Ads can also retarget people who have visited landlord pages, rental valuation pages or property management content on the website.
This is useful because landlord decisions may take time.
A landlord may visit the website, think about it, compare agents and return later. Retargeting can help keep the agency visible during that decision window.
How to advertise property management services
Property management advertising should focus on the problems landlords actually care about.
Landlords usually do not want “marketing services”. They want confidence that their property is in safe hands.
They may care about finding reliable tenants, reducing void periods, achieving the right rent, staying compliant, handling maintenance, collecting rent, receiving clear communication, protecting the property and avoiding unnecessary stress.
The campaign should speak to those outcomes.
For Google Ads, this means targeting searches that suggest property management or landlord service intent. The ad copy should make the service clear and local.
For Meta Ads, this means using problem-led and proof-led messaging. Ads could focus on common landlord frustrations, local rental demand, rental valuation checks, switching from another agent, managed service benefits or testimonials from landlords.
The landing page should explain the management service clearly.
It should show what is included, who the service is for, why the agent is trusted locally and what happens after the landlord enquires.
Property management advertising should also avoid attracting tenants.
If the page is full of available rental listings, the landlord message may be diluted. A landlord-focused page should speak to property owners, not tenants.
The campaign should make the route clear: request a rental valuation, speak to a lettings expert, enquire about full management, or ask about switching agent.
Why Letting Agent PPC Needs Dedicated Landlord Landing Pages
Letting agent PPC campaigns should not usually send landlord traffic to a generic homepage. A landlord searching for property management, rental valuation or tenant-find support has a specific need, so the landing page should match that intent.
A rental valuation campaign should send users to a page focused on rental value, local tenant demand and the process of getting an accurate lettings appraisal. The page should explain why the agent understands the local rental market and how they can help the landlord make a better decision.
A property management campaign should send users to a page focused on managed lettings. This page should explain what is included, how the agent handles tenants, maintenance, inspections, compliance, rent collection and communication.
A tenant-find campaign should send users to a page focused on finding suitable tenants quickly and professionally. The page should explain marketing reach, referencing, viewings, tenancy setup and how the agent reduces void periods.
A strong landlord landing page should also qualify the enquiry. It should make the service area clear, explain who the service is for and use form fields that help the agency understand the landlord’s property, location and requirements.
The landing page should build trust before asking for the enquiry. Useful proof points can include local market knowledge, landlord testimonials, recently let properties, average time to let, property management experience and clear explanations of the process.
The better the match between the keyword, ad copy and landing page, the more likely the PPC campaign is to generate useful landlord leads rather than general enquiries.
Why Landlord Lead Quality Matters More Than Lead Volume
For letting agents, a high number of landlord leads does not always mean a successful PPC campaign. The real value comes from whether those leads are relevant, contactable and likely to become instructions.
A landlord lead is only useful if the person owns or manages a property in the right area, has a genuine lettings need and is open to speaking with an agent. A campaign may generate cheap enquiries, but if those enquiries are from tenants, people outside the service area, accidental form fills or landlords with no real intent, the commercial return will be weak.
This is why letting agents should measure more than cost per lead. They should review how many enquiries become real conversations, rental valuations, property management opportunities, tenant-find instructions or managed lettings clients.
Lead quality is especially important for property management campaigns. A landlord looking for a fully managed service can be significantly more valuable than a one-off low-intent enquiry. If PPC only optimises towards the cheapest form submissions, it may miss the higher-value landlords the agency actually wants.
A stronger setup is to track each stage after the lead is generated. This includes whether the landlord answered the phone, whether the property is in the right location, whether they need tenant-find or full management, whether a valuation was booked and whether the enquiry became an instruction.
The best letting agent PPC campaigns are not built around getting the cheapest landlord leads. They are built around attracting the right landlords and understanding which campaigns produce real commercial opportunities.
How to qualify landlord leads
Landlord lead quality matters more than raw lead volume.
A campaign that generates 50 weak landlord leads may be less valuable than a campaign that generates 10 strong property management enquiries.
Lead qualification helps the letting agent understand whether the enquiry is worth prioritising.
A useful landlord lead form may ask where the property is located, whether the person owns the property, whether it is currently tenanted, what service they need, how soon they need support and whether they are looking for tenant find, rent collection or full management.
For some agencies, asking how many properties the landlord owns may be useful. A portfolio landlord may be more valuable than a one-property landlord, but that does not mean single-property landlords should be ignored.
The form should not feel like a legal questionnaire.
It should collect enough information to route and prioritise the lead.
The sales team should then record what happens next.
Was the landlord contacted? Was the property in the service area? Did they want full management or tenant find? Was a rental valuation booked? Did they switch agent? Did the property become managed?
This feedback should influence future campaign optimisation.
Without it, PPC may optimise for the cheapest landlord enquiries rather than the best ones.
How to track landlord leads properly
Tracking landlord leads properly is essential.
At a basic level, a letting agent should track form submissions, phone calls, rental valuation requests, landlord consultation bookings and property management enquiries.
But the real performance picture comes after the lead arrives.
Did the landlord answer? Was the property in the right area? Did the landlord own the property? Did they need tenant find or full management? Was a valuation booked? Did the agency win the instruction? Did the property become managed?
These outcomes are more useful than simple lead counts.
A campaign may generate leads at a low cost but produce landlords who are not ready, not contactable or outside the service area. Another campaign may produce fewer leads but more managed property opportunities.
Useful metrics include cost per landlord lead, contact rate, qualified landlord rate, cost per qualified landlord, rental valuations booked, management instructions won, tenant find instructions won and estimated management value.
If possible, lead outcomes should be connected back to the campaigns.
This can be done through CRM data, call tracking, offline conversion imports or a structured lead tracking spreadsheet.
The aim is to understand which campaigns create real landlord opportunities.
How Letting Agents Should Track PPC Results
Letting agents should track PPC results beyond clicks, impressions and form submissions. These metrics are useful, but they do not show whether the campaign is generating landlords who are likely to become real instructions.
For rental valuation campaigns, the key question is how many enquiries become useful landlord conversations, rental appraisals and instructions. A campaign may generate a low cost per lead, but if those landlords are not serious, not local or not ready to act, the campaign is not creating enough commercial value.
For property management campaigns, agents should track how many enquiries come from landlords who need ongoing support. These leads can be more valuable than one-off enquiries because they may lead to long-term managed lettings revenue.
For tenant-find campaigns, agents should track whether the landlord owns a suitable property, whether the property is in the service area, whether they need tenants soon and whether the enquiry becomes a real instruction.
Phone calls should also be tracked properly. Many landlord enquiries happen over the phone, so call tracking can help show which campaigns, keywords and landing pages are generating valuable conversations.
The strongest setup connects PPC data with CRM or sales outcome data. This allows letting agents to see which campaigns are generating qualified landlord opportunities, not just cheap enquiries. Without this connection, it is easy to spend more on campaigns that look good in the ad account but do not produce enough instructions.
Google Ads vs Meta Ads for landlord leads
Google Ads and Meta Ads play different roles in landlord lead generation.
Google Ads captures active demand. It reaches landlords who are already searching for letting agents, property management, tenant find services, rental valuations or landlord support.
Meta Ads creates and develops demand. It reaches landlords who may not be searching yet but may respond to the right message at the right time.
For example, a landlord frustrated with maintenance issues may not search immediately for a new agent. But they may notice an ad explaining how full property management reduces day-to-day stress. A landlord unsure whether their rent is competitive may respond to a rental valuation campaign. A landlord thinking of switching agents may engage with a case study, testimonial or local rental market update.
The best strategy often uses both channels.
Google Ads captures high-intent searches. Meta Ads builds awareness, educates landlords and retargets people who have already shown interest.
The channels should not be judged in exactly the same way.
Google leads may be more immediate. Meta leads may need faster follow-up and stronger nurturing.
A good PPC strategy understands those differences and measures lead quality accordingly.
Common PPC mistakes letting agents make
One common mistake is mixing landlord and tenant intent in the same campaign.
This makes performance harder to understand and can waste budget on tenant-heavy traffic when the goal is landlord acquisition.
Another mistake is sending ads to a generic lettings page instead of a landlord-focused landing page.
A landlord needs to understand the management service, local expertise, rental valuation offer and reason to enquire. A generic page may not be focused enough.
Another mistake is using vague messaging.
“Local letting agent” is not always enough. Landlords need to see why they should trust the agency with their property.
Some letting agents also focus too heavily on lead volume.
A low cost per lead is not useful if the leads are poor quality. A stronger campaign may generate fewer leads but better landlord conversations.
Weak tracking is another common problem.
If the agency does not record whether leads became rental valuations, tenant find instructions or managed properties, it becomes difficult to optimise the campaign properly.
Slow follow-up can also waste opportunities.
Landlords may contact multiple agents. A fast, professional response can make a difference.
Finally, many letting agents do not review search terms often enough.
If tenant searches, job searches or irrelevant locations are triggering ads, budget may be wasted before the agency notices.
Landlord leads are only one part of a wider estate agency paid advertising strategy. If you want to see how Google Ads, Meta Ads and paid advertising can support landlord, valuation, buyer, seller and new homes enquiries together, read our main guide to paid advertising for estate agents: https://www.invaromedia.co.uk/resources/paid-advertising-estate-agents
How Invaro Media would approach PPC for letting agents
At Invaro Media, we would approach PPC for letting agents by starting with the lead type the agency wants most.
If the goal is landlord growth, the campaign should be built around landlord intent, not general lettings traffic.
That means separating landlord campaigns from tenant campaigns, choosing keywords that suggest property ownership or management intent, writing ad copy that speaks to landlord problems, using focused landing pages and tracking what happens after the enquiry.
For Google Ads, the focus would be on high-intent searches, local relevance, search term reviews, negative keywords, clear conversion actions and landlord-specific landing pages.
For Meta Ads, the focus would be on creative that speaks to landlord pain points, rental valuation campaigns, switching-agent messages, local proof, retargeting and lead qualification.
For tracking, the key would be to measure more than forms.
We would want to understand which campaigns generated qualified landlord leads, rental valuation requests, tenant find instructions, managed properties and meaningful business outcomes.
Letting agents do not need more random enquiries.
They need better landlord opportunities from property owners who are more likely to become valuable clients.
That is what PPC should be built to generate.
More property advertising resources you may like
If you are reviewing PPC for letting agents, these related guides can help you understand the wider property marketing picture.
Paid Advertising for Estate Agents
Learn how estate agents can use paid advertising to generate valuation, landlord and buyer enquiries.
See how estate agents can use Google Ads to generate more property valuation leads and seller enquiries.
Paid Advertising for New Homes Developments
Understand how estate agents and developers can generate better buyer enquiries for new homes and off-plan schemes.
How to Track Leads from Paid Ads Properly
Learn how to track forms, calls, qualified leads, valuations, instructions and sales outcomes from paid media.
Landing Pages for Small Business Ads
See how focused landing pages can turn paid ad clicks into better enquiries.
Final thoughts
PPC can help letting agents generate more landlord leads, but only when campaigns are built around landlord intent.
A letting agent does not just need more rental enquiries. It needs property owners who may want tenant find, rent collection, full management, rental valuations or help switching from another agent.
Google Ads can capture landlords who are actively searching for letting agents or property management services. Meta Ads can reach landlords earlier with problem-led content, local proof, rental valuation campaigns and retargeting. Landing pages can turn interest into enquiries. Tracking can show which leads become qualified landlord conversations, rental valuations, tenant find instructions or managed properties.
The mistake is judging everything by cost per lead.
A cheap lead that never becomes a landlord client is not the same as a qualified landlord enquiry that becomes a managed property.
Need Help Generating Better Landlord Leads?
PPC can be a strong channel for letting agents, but only when campaigns are built around landlord intent, not general traffic. The aim is not just to generate more enquiries. The aim is to attract landlords who are relevant, contactable and likely to become instructions.
The strongest letting agent campaigns usually have clear keyword targeting, dedicated landlord landing pages, proper call and form tracking, and a follow-up process that shows which enquiries become real commercial opportunities.
At Invaro Media, we help property businesses improve paid advertising performance by looking beyond surface-level metrics. We review campaign structure, search intent, landing pages, tracking and lead quality to understand whether PPC is producing the right type of leads.
Before launching Invaro Media, I worked directly on paid advertising and digital marketing for Johns&Co, so I understand how important high-quality landlord and property leads are for estate agency and lettings campaigns.
If you want to understand whether your PPC campaigns are generating the right type of landlord enquiries, request a PPC audit here:
https://www.invaromedia.co.uk/ppc-audit
At Invaro Media, we help businesses turn customer intent into measurable growth through Google Ads, Meta Ads and Microsoft Advertising. If your letting agency is spending money on ads but not generating enough landlord leads, we can review your campaigns, landing pages, tracking and lead quality to show where budget is being won, lost or wasted.
FAQs About PPC for Letting Agents and Landlord Leads
Does PPC work for letting agents?
Yes, PPC can work well for letting agents when campaigns target landlord intent rather than broad property searches. The strongest campaigns focus on landlords looking for rental valuations, property management, tenant-find services, landlord support or local letting agents.
What is the best PPC channel for letting agents?
Google Ads is usually the strongest PPC channel for letting agents because it captures people actively searching for lettings services, property management or rental valuations. Meta Ads can also support landlord lead generation by building awareness, retargeting website visitors and promoting useful landlord content.
How can letting agents generate landlord leads with Google Ads?
Letting agents can generate landlord leads with Google Ads by targeting high-intent searches such as letting agents near me, property management company, rental valuation, landlord services and fully managed lettings. These campaigns should use dedicated landlord landing pages and proper tracking.
Should letting agents send PPC traffic to their homepage?
Letting agents should usually avoid sending PPC traffic to a generic homepage. A dedicated landlord landing page is stronger because it can match the search intent, explain the service clearly, build trust and make it easier for landlords to enquire.
Why do letting agent PPC campaigns generate poor-quality leads?
Letting agent PPC campaigns often generate poor-quality leads when keywords are too broad, tenant searches are not excluded, the landing page is too generic or the campaign is optimising for cheap form submissions rather than valuable landlord enquiries.
What should letting agents track from PPC campaigns?
Letting agents should track form submissions, phone calls, contact rate, rental valuations, landlord conversations, property management opportunities, tenant-find instructions and signed clients. The most important question is not how many leads were generated, but how many became real commercial opportunities.
How much should letting agents spend on PPC?
The right PPC budget depends on the location, competition, average landlord value, service area and campaign objective. Letting agents should set a budget that allows them to gather enough data, but they should only scale when lead quality and commercial outcomes justify it.
